News & FeaturesNews & Features
New Offices 18/11/08

On the 24th of November 3Gmm are moving to new offices.

38% Survey Response 15/10/08

From a recent automated customer satisfaction survey 3Gmm obtained a 38% response.

Customer Satisfaction 8/10/08

3Gmm introduces a revolutionary new customer satisfaction survey.

Harrington Brooks

Case Study: Harrington Brooks

mobile marketing

Debt Consolidation

Client

Harrington Brooks.

Campaign

Objective to reach customers who have spoken to Harrington Brooks in the past regarding setting up a Debt Management Plan but have not followed through with the arrangements.

Methodology

Using outbound IVR, play a recorded voice file to customers’ mobiles, reminding them of the past agreement, and providing the option to press ‘1’ to be transferred to an advisor free of charge.

Results

Around 10% of customers who were contacted by IVR actually completed their Debt Management Plans.

Ongoing

3Gmm have proven that outbound IVR (voice reach) works in this environment successfully. The Client was happy with the results and is continuing to use the medium of outbound IVR as an automatic part of their media mix.